Adsense Tips CSS And Adsense Earnings Listen to this article. Powered by Odiogo.com

I never thought changing the way I build my websites could affect the adsense ads displayed on my websites.

Let me explain.

I have a website that the adsense ads are not targeted to the content on the page. I had done everything I could think of e.g optimize keyword density, ensured adequate content on the pages i.e. at least 300 word.

And still none targeted adsense ads.

I even put up some pages with the keywprd in different positions in the page name and still nothing.

The site is in a niche that attracts a lot of adwords advertisers so I knew there was a lot of ads in the keyword pool

So I thought I would change from monetizing with adsense to using a different program e.g. adbrite or info links. Which was a difficult decision for me because I have had some success with adsense on a large proportion of my other sites.

Before changing the advertiser, I decided to revamp the site. Convert from standard HTML to CSS.

My followers on Twitter will be aware of the period when I was making this change because like all nerds, I tweeted my progress.

I kept the content as is but used external style sheets to format my pages layout

You could have blown me over with a feather when I noticed the sites adsense revenue going up. Hmm and yes I forgot to change monetization... and am I glad I did.

What gives?

Reviewing the pages showed the adsense ads were targeted to my content.

Same content, same page names, just external style sheets resulting in targeted adsense ads and better CTR.

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